Restaurant News Roundup, 3/12/19

Restaurant News March 12, 2019

Chipotle has launched a new customer loyalty program, part of a comeback strategy for the Mexican grill chain.  Read more here:  https://www.nrn.com/fast-casual/chipotle-launches-new-loyalty-program

 

Struggling restaurant chains are becoming more attractive to investors betting on a brand turnaround.  Example: the Rego Restaurant Group which last year bought Quiznos and Taco Del Mar.  Read more here:  https://www.restaurantbusinessonline.com/financing/can-multiple-brand-approach-turn-struggling-chains-around

 

KFC is crowdfunding its next big marketing idea, asking customers through its “KFC Innovations Lab” to weigh in on ideas such as a hot tub that looks like KFC bucket of fried chicken.  Read more here: https://www.restaurantbusinessonline.com/marketing/kfc-crowdfunding-its-next-marketing-idea

 

   

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