Restaurant News Roundup, 3/12/19
Chipotle has launched a new customer loyalty program, part of a comeback strategy for the Mexican grill chain. Read more here: https://www.nrn.com/fast-casual/chipotle-launches-new-loyalty-program
Struggling restaurant chains are becoming more attractive to investors betting on a brand turnaround. Example: the Rego Restaurant Group which last year bought Quiznos and Taco Del Mar. Read more here: https://www.restaurantbusinessonline.com/financing/can-multiple-brand-approach-turn-struggling-chains-around
KFC is crowdfunding its next big marketing idea, asking customers through its “KFC Innovations Lab” to weigh in on ideas such as a hot tub that looks like KFC bucket of fried chicken. Read more here: https://www.restaurantbusinessonline.com/marketing/kfc-crowdfunding-its-next-marketing-idea
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